A market in transition: our spring grass-seed market update
Market shifts are accelerating. A market change is coming - as we have explained in numerous customer meetings. The change, which first affected some cultivars last year, was accelerated by 2025’s busy autumn sales season. As a result, we now expect the sales season that will follow the 2026 harvest to be challenging. Below we outline the drivers behind this market shift, and our expectations for the year ahead.